The LDRBRND approach to mindset

“Becoming is better than being”

― Carol Dweck, Mindset: The New Psychology of Success

This is an interesting quote to me. It points to this idea of never stopping learning and trying to grow in all areas of our lives. It also points to this idea that it’s a process. It’s the journey and not the destination. We will never meet perfection but we do realize growth through the process. And that’s what we should be aiming for.

This idea aligns with me for this reason too:

It goes well with my idea that goals aren’t for me. They don’t help me. I don’t set them. But I embrace this idea of becoming. Couple that with a big vision for my life and it is a powerful combination. It reminds me a lot of my time as a russian linguist.

It was difficult to learn the language. Despite my last name – I didn’t know anything beyond da and nyet (yes and no). I actually learned more about the English language through that experience. One unique and difficult to grasp idea was perfective and imperfective verb tenses. The perfective showed a completed action while the imperfective showed an ongoing action.

That is a great idea to carry over to life. People who are successful are people who are growing and learning. That never stops until the day we die. They reflect that attitude in their actions. But the people who get stuck in this life are the ones who refuse to take on learner’s approach.

It’s an act of humility that leads to better outcomes no matter the area of our lives.

From a spiritual perspective, this idea also resonates with me. As a Christian, I am pursuing a deeper relationship with God. It is never ending. That is the way God intended it to be. I can never “know” God completely. But I strive to become better acquainted with Him each day. This happens through reading The Bible, praying, meditating, and singing songs of worship.

The fancy word for this is sanctification. Again this is a process whereby I as a Christian am striving to be more like Christ every day. It is a work in progress and I am okay with that. I have to be. Or else I can’t live with myself when I stumble and fall. When I make a mistake in this process (and I do all the time), I can find forgiveness and keep moving forward.

I can give myself room for error. I don’t make this an excuse to do the wrong thing or to make the same mistake over and over again. But I don’t beat myself up. Self flagellation won’t help get to where I need to go.

Life is an imperfect journey and we need to focus on progress, not perfection. To do otherwise would be a serious disservice to ourselves and the people around us. Especially if we are in positions of leadership (which we always are). Our teams will look to us to model the way of the LDRBRND. We are the example of imperfection but striving for better. We have and give grace in the mistakes. We value the people above the end goal.

It’s a hard thing. But it’s the right thing. And the thing that separates us from the crowd in our marketing and branding. It is a deep humanity that business needs now more than ever. It is the way that brings people closer together to achieve exceptional results.

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