The Frenetic Nature of Hurry

Hey there friends! It’s Gene Petrov – LDRBRND.

Today let’s chat about this important concept of “hurry” and address the frenetic nature of our modern world. Our world is digital, always on, and always interconnected. This can be a positive thing but it can also bring about unintended consequences.

When it comes to this topic, I’m inspired by John Mark Comer’s book, “The Ruthless Elimination of Hurry.” This book is based on Christian values. It’s spiritual in nature but there’s a lot that we can extrapolate from this book into our own lives as leaders and as marketers.

Everything Is Hurried


The first thing I want to address is this idea that, yes, we live in a world where everything is hurried and everybody is talking about how busy they are. This frequently leads to a discussion about work-life balance, or this holistic approach to life.

People are starting to realize that there’s something wrong here. There is something very wrong when people are always running to and fro, never stopping, never ending their active life.

We’ve talked about the frenzy — the frenetic pace of what’s going on in our world — and it’s just not good. It’s not good for people physically, it’s not good emotionally, and it’s definitely not good spiritually.

We are constantly tyrannized by our schedules, by all of our different activities, and by technology. No matter how much coffee we drink, or how much sleep we get, we’re always on. We’re always going. We start to lose touch with what’s really important.

This brings me to ask these questions:

What is causing the imbalance?
What is causing the disconnectedness?
What is causing the brokenness within people?

It all boils down to the fact that people no longer remember what’s important, and they tend to be more reactionary these days.

When I talk about being a LDRBRND, I talk about being somebody who is deeply spiritual. A LDRBRND is investing the time to grow their spiritual side. They are really becoming a person of peace, a person that knows how to prioritize what’s really important.

I’m trying to be an example myself of investing deeply in my spiritual side. To be a person of peace, clarity, and focus. A person who knows what’s really important, and knows how to go after it. Someone who knows how to live a life of intentionality.

This ties into marketing as well! It takes being intentional with your time, energy, thoughts, and focus. Your leadership is your marketing.

If you’re a person who is building something and growing awareness of a business or brand, you’re going to have to be a leader. You’re going to have to be a person who steps out with courage. You’re going to have to be a person who has a greater vision and tries to execute on that. You have to lead by example, and then invite others to follow along.

With LDRBRND, I strive to provide guidance on how to be a better leader and a better marketer simultaneously. And I’m inviting you to come along for the ride.

Being A Person of Peace

When you’re a person of peace, it affects every area of your life:
Your family
Your professional career
Your finances
Your physical and emotional well being

If you are in a perpetual state of hurry, you can’t be an effective leader. If you’re a leader, you’re an antagonist of entropy and disorder. You’re fighting against the chaos, you’re fighting for a vision of order. A vision of purpose. A vision of clarity. A vision that brings people to a better place, and makes our whole world a better place.

The Devil’s in the Details

When you’re in a hurry, you’re going to miss the important things, the critical small things. If you’re a marketer and you’re a leader, you have to be obsessed with the tiny details because the smallest details have the most tremendous impact. Missing details can lead to making some very costly mistakes.

When I was a kid, my mom used to say “the hurrier I go, the behinder I get.” It’s a funny little truism. When you are in a hurry, you make mistakes that actually cost you extra time to correct. That’s a really important lesson – one that I teach to my kids too.

If you’re going to do something, it’s worth doing it well the first time. When you have to go back and correct errors, it takes extra time, energy, and money.

Leaders Develop Great Leaders

When you hurry, you lose sight of what’s really important.

If you’re a leader, you have to understand that it’s not the process. It’s actually the people. It’s the relationships. It’s developing your team members into the best version of themselves, developing them into great leaders of their own right.

We need to cut the hurry out. We need to slow down. We need to engage with people in a deep and relational way, getting to know them, getting to know what their likes and dislikes are, their hobbies. What inspires them? What motivates them?

If you can dig down deep into some of this stuff, then you form really deep connections, deep emotional bonds, that really are what leadership is all about.

Being busy is not a badge of honor. It’s not a preferred status. The need to stay busy is an addiction..

It hurts my soul to be around people who are constantly so busy, tired, exhausted, and burned out. It’s healthy to say “enough is enough.” It’s important to set up certain boundaries and to reinforce them. Leadership is full of boundaries, full of health, full of wellness.

When you set those correct boundaries, you’re able to love and serve people appropriately, the people that matter the most. For me, that’s my wife and my kids. It’s my neighborhood, it’s my church community, and it’s also our LRDBRND community. I’m putting myself out there for you, teaching what I know and what I’ve experienced, in the hopes that it can help you. My goal is to help you grow and develop and be able to pursue that which makes you come alive.

Leadership is All About Vision

Hurry is a roadblock to vision. Leadership starts with the spiritual side.

This spirituality influences your leadership. It influences your marketing. Once your marketing is built on a solid foundation, then you go and execute tactics.

If we haven’t taken the time to really consider the deep fundamental principles that you’re building your marketing on, then it’s not really going to be as effective as it should be.

Leaders are able to overcome obstacles, and they do it in a way that sets a great example. This shows the effectiveness of being heavily invested in your own leadership and in your own spirituality. When that sense of peace starts all the way back with your spiritual side, it permeates through your leadership and through your marketing.

There Are No Shortcuts to Community

When we talk about marketing, we talk about creating some awareness around who you are, what you stand for, but we also talk about ultimately connecting to real people who can become customers.

To begin forming a true community, focus on connections that turn into relationships. You have to show up. You have to show up with consistency, you have to show up with value. You have to show up with service, with love, with generosity.

Part of my brand was built on the fact that I am a Twitter power user. I showed up consistently every day, I showed up with value, I served by sharing the ideas that I had that came from my own personal experience as a leader over the last 20 plus years. Even though I haven’t been a marketer from the very beginning, I was able to contribute to the conversation, I was able to share what other people were talking about, and I was able to connect people together.

When you consistently show up like this, it creates a genuine desire for the community to also give back to the person who brings everybody together. When you love, when you give, and when you show up — and show up with consistency — that shows that you care. When you’re in a hurry, you can’t show that you care. And caring is vital.

So, slow down. Take a breath.

If you want to watch the video from this blog:

A LDRBRND isn't in a hurry; they live with purpose and intention

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