A Journey Through Leadership, Marketing, and Social Media Themes
An Introduction and How I Got Here
Hey there and thanks for visiting my blog! My name is Gene Petrov and I will be leading you on a journey through various themes related to leadership, marketing, and social media. My hope and desire are to share that expertise with you through this blog and also by directly helping other business owners. After all Zig Ziglar said it best:
“You can have everything in life you want, if you will just help enough other people get what they want.”
Of course, I would be remiss if I didn’t explain how in the world I even got to this point. I had been working in corporate America for the last three years and feeling incredibly burnt out by the long hours, pay unequal to the effort given, and the general frustration with the ever-growing bureaucracy. I decided to leave the role and pursue my dream of opening my own business where I would consult other business owners in the art of leadership, marketing, and social media. I was inspired to make this move after just over a year of reading a plethora of books on the topics of entrepreneurship. These two books, in particular, had a great impact on me:
The End of Jobs: Money, Meaning and Freedom Without the 9-to-5 by Taylor Pearson
The first book describes how the world has turned over the years from the hunter-gatherers to the farmers to the industrial revolution to the corporations to the current epoch of global small business and entrepreneurs. The book is truly eye-opening for anyone who thinks there is safety and stability in working for the same company or institution for thirty years and then retiring with pensions and benefits. My own parents (bless their hearts) have pushed me for years to pursue a “good government job.” I always pushed back knowing that I don’t have the type of personality to endure bureaucracy. I am constantly questioning why and seeking a better way to do things. My time in the military and corporate America taught me that people higher up the food chain don’t necessarily want things to change, they just want me to execute their system (even if it is a terrible system). Taylor Pearson’s book provided me with the perfect remedy for that kind of soul-crushing existence. I am grateful for The End of Jobs because it provided a glimpse of light into a better life. Not that the entrepreneur’s existence is without risk, but that there is joy, passion, purpose, and fulfillment even if the business venture fails. Anyone who is feeling like their work is a drab and dreary grind should take time to read this book. I believe it can dramatically alter a person’s perspective on work and provide hope for the future.
The 7 Day Startup: You Don’t Learn Until You Launch by Dan Norris
The second book comes from a guy who runs a successful Word Press service company called WPCurve. The book goes into detail about Dan Norris’ personal foray into the world of high tech startups. He began several different startup companies that failed but which lead him to a point of desperation with the last company WPCurve. In his desperation, he gave himself a week to launch a company before he would go back to work in a corporate environment. With that in mind, he was able to focus wholly on the tasks that would create value and customers. The book is a great read even for someone not terribly interested in launching a high tech startup. The one concept that particularly resonated with me was the idea of relentlessly pursuing paying customers and not getting sidetracked with making small improvements to features that are functioning. This book should encourage anybody who is interested in starting their own business.
These two books helped send me down a path where I have aggressively pursued and devoured content on entrepreneurship, leadership, marketing, social media and dealing with people. This includes books, audiobooks, podcasts, videos, and newsletters. This hunger for knowledge grew into a deep discontent with my status quo and a desire to expand my worldview. Now I have launched my own firm and my hope is to help as many people as possible.
Come join me on the journey!
I’ve been helping leaders become better marketers for over 21 years and would love to help you take the next step in your spiritual leadership journey.